To tackle greenwashing there are two sides to the coin. One side is to engage in corporate outreach, convincing companies to engage in more transparent marketing practices. The other side is to promote public awareness, so that consumers are generally able to identify misleading claims, disincentivizing companies to engage in greenwashing practices. Identifying who your audience is would be the first step for you to begin framing your proposal.

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We divided the presentation types in the following two categories:

🌱Category 1: Campaign or Pitch Idea

• Come up with an innovative solution to tackle greenwashing.

  • E.g., public awareness campaign​

  • E.g., data-centered digital solution

  • E.g., petition for legal reforms

  • E.g., press conference 

• Find a mentor that will oversee your project.

• Assess the project's viability and potential to scale.

• Assess tools needed to make the project happen and create a budget plan.

• Create timeline and deadlines to refine project proposal.

🌱Category 2: Case report or Case analysis

• Identify a company in Taiwan that you want to delve deep into to analyze

  • E.g., TSMC​, Foxconn, MediaTek, ASE, UMC

  • E.g., Formosa petrochemical, CPC Oil

  • E.g., NET, 50%, Uniqlo, Lativ, Airspace, H&M, Zara

  • E.g., Fubon, Cathay, Bank of Taiwan, CTBC, Megabank

• Find a mentor that will oversee your project.

• Research whether they have publicized ESG reports or information about sustainable practices published online.

• Delve deep and identify problem areas, ambiguous points that need clarification.

• Come up with a corporate outreach strategy, and anticipate their potential response.

• Continue to refine communication approach and case report analyses based on their potential response.